OK, you have a site. By next week you should have people with cash in their hands beating down your door to write the policies of your dreams, right?
Not so much.
You will need to promote your site the same way you would with any other marketing material.
Here are some suggestions for getting the word out that your site exists.
- Put your web address on your answering machine.
"Sorry I am not here to take your call... please leave a message and be sure to visit our web site at: www.yourname.com."
- Have a waiting room?
Click here to have us send you a 8 x 10 screen shot of your home page. Frame it and hang it in your waiting room or lobby.
- Speaking engagement, charity event? Create a banner for the podium with your logo and web site address.
- Search Engine Optimization - improve your positioning with the search engines by adding keywords and a description for your pages.
- Exchange links with strategic alliances.
- Sending newsletters to your clients? WHY? Put the newsletter on your web site, then e-mail your clients announcing the posting of a new newsletter.
- Install a "Signature" in your E-Mail Program to help potential customers get in touch with you. Most e-mail programs allow you to designate a "signature" to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering. Look for examples on e-mail messages sent to you.
- Include Your URL on Stationery, Cards, and Literature. Make sure that all business cards, stationery, brochures, and literature contain your company's URL. And see that your printer gets the URL syntax correct. In print, I recommend leaving off the http:// part and including only the www.domain.com portion.
- Promote using traditional media. Don't discontinue print advertising that you've found effective. But be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, yellow pages, etc.
Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc. TV can be used to promote websites, especially in a local market.
- Stay in front of your clients with Constant Contact. Easily blast hundreds of e-mails at a time. This does require content input on your part and there may be compliance implications.
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